Gente corriente

Gente Corriente is a complete street photography project by Luis Ángel Vidal Manceñido that started as a photographic book and was later completed with a travelling exhibition in multiple spanish venues. It also contains a fantastic social and solidarity incentive, because, as well as making ordinary people visible, all the funds derived from the project are entirely donated to two non-profit associations, Parkinson León and Mundo Ético.

When we started this project with the artist, we found a very specific situation and a very demanding artist but with very clear ideas. It is a project where what matters is to enhance photography and what it transmits, putting the protagonists and their stories at the centre of everything. Likewise, it is also essential to frame it and to contextualize it within a book. We were looking for the highest possible quality in design, format, printing and paper to surprise all those who acquire it. Also, all the income derived from the sales of the book is destined to social purposes, which is an added value in this project.

After several meetings with the artist and an exhaustive selection of the collection of photographs that would be part of the book, hand in hand with the photographer, we organized all the photographic material and all the texts and developed a first layout of the project.

Once the content and structure of the book were organized, we chose the design and layout lines, typographies, colors, … We turned to the production of the book, studying and assessing the best options in terms of format, type of printing, paper, guards, spine, covers, etc.. and obtained a neat result for a solidary publishing project based on the image.

Later, after the book presentation event, we got back to work with the author to develop the exhibition part of the project. We designed all the necessary materials for the project, an exhibition catalogue for galleries, a brochure for visitors and a website.