DESIGN AND ADAPTABILITY IN THE SNOW DOMAIN
Graphic design, Graphic production, Editorial design, Corporate identity
Grandvalira Resorts is the largest ski area in the Pyrenees and southern Europe with 230 km of slopes. Every year many visitors of different nationalities come to Andorra to enjoy snow sports: skiing and snowboarding.
WHERE DO WE START FROM?
We started working with Grandvalira more than ten years ago. Each season Grandvalira develops a campaign with different main graphic resources which they need to adapt to different platforms. Likewise, in the day to day of the company new graphic needs appear to which they need to have a fast and creative answer that meets their goals. Recently Grandvalira has joined Ordino Arcalís forming Grandvalira Resorts, so we now offer services to both companies.
WHAT DO WE DO?
Given the need for Grandvalira Resorts to make all the necessary adaptations of the campaign for each season, our work consists of offering a graphic response by developing all these adaptations so that they can carry out their annual communication strategy.
With the campaigns established by Grandvalira and Ordino Arcalís, we carry out all types of adaptations necessary for each platform, language or for their media plan: press, banners, social networks, dossiers, …
We also design all the materials that are required throughout the year: displays for the brochures, stands for fairs, signs in the station, pictograms for the station’s services, information flyers, ski passes, etc. In addition, we develop and update the annual Grandvalira sales manual, always following each campaign’s design guidelines.
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