Ecommerce para un sector muy tradicional

Client

Hijos de Bautista butcher’s shop

Year

2020

Services

Graphic design, Web development, Online store, Photography

Hijos de Bautista butcher’s shop

Hijos de Bautista butcher’s shop is located in Santa María del Páramo and it’s a family business founded at the beginning of the 20th century. It specializes in the sale of fresh meat, the production of sausages in a traditional way and all the typical products of the region of el Páramo and the province of León.

Hijos de Bautista butcher's shop 1
Hijos de Bautista butcher's shop 2

What was our challenge?

Hijos de Bautista butcher’s shop wanted to give a twist to their business and open a new sales channel through the internet. For this reason they contacted La Central de Marketing and explained their objectives to us. In addition to wanting to create an ecommerce site, they also wanted to give their image a twist on the Internet, we proposed a total restyling of their current corporate website to convert it into an operational online store, with a visually aesthetic design and easy usability for the customer.

We decided to face this great challenge of transforming a store belonging to a typically traditional sector into an online store with great enthusiasm.

Hijos de Bautista butcher's shop 3

What did we do?

After several meetings with the client and after having very clear what their objectives were, we started working and the first thing we did was to go to their facilities to meet them and to decide how we were going to carry out the different necessary photo sessions. We started by doing a product photography session so that we had the audiovisual material needed for all the product sheets in the online shop. This photo session was followed by another one of the facilities and team members.

Imagen corporativa para Casa Berlín en León
Hijos de Bautista butcher's shop 4
Imagen corporativa para Casa Berlín en León
Hijos de Bautista butcher's shop 5

Once we had the necessary photographic material, we started with the design and development of the online shop. In constant collaboration with our client we chose all the products to be included in the online shop and wrote all the necessary descriptions.

Imagen corporativa para Casa Berlín en León
Hijos de Bautista butcher's shop 6

We followed SEO criteria to improve and optimize the positioning of the website in search engines and the web was developed with a responsive design to suit all types of devices and media. Since the publication of the online store we have kept doing a continuous maintenance of the website making all changes required by the client.

Finally, we developed and implemented a digital marketing plan to publicize and promote their new online store, thus achieving the goals set by the client.

Hijos de Bautista butcher's shop 7

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