Graphic design, Events, Graphic production
What was our challenge?
DO León, which has been one of our most trusted clients for several years now, told us their desire to promote rosé wines made from the Prieto Picudo grape. This variety is native to the area and one of the most characteristic type of grape of the DO León, which is practically unknown in other wine-producing areas of the world. For this reason, DO León aimed to highlight this and bring its unique characteristics to the attention of the general public. They saught to transmit this in an experiential way, including their esteemed collaborators in the hotel and catering industry, who were the perfect promoters of their products
What did we do?
We focused this project on an event that had to be innovative and fun, fresh, young and attractive. It had to address its main market in León and in one of the most well-known areas of gastronomy and entertainment in Spain, the Barrio Húmedo and that is how Rosado y Picudo was born.