Instituto Leonés de Cultura
Graphic design, Naming
Servicio de Bibliobuses de León
WHAT WAS OUR CHALLENGE?
The challenge was to face the new exterior design of the vehicles that travel the routes of this service in León. On the client’s side, we were told that this design must convey the fundamental values and services that the bookmobiles bring to each town, and that it must also be a design that modernizes the current one and that is eye-catching so that it’s easily seen when it reaches each town. Last but not least, it must be able to differentiate itself from other vehicles of the same service, since there are times when two of them pass through the same town, but only one of them stops, so it is important to maintain an aesthetic look and to differentiate itself at the same time.
WHAT DID WE DO?
It is absolutely essential that the design has its appeal, but also its functionality.
After long days of brainstorming done by the creative and design team, we obtained one of the most representative works of La Central. We found an integral way to put all these points together: a modern and very visible design, which transmits the services that the bookmobile offers to the villages. Also, by using different ranges of colours for each route, it can be easily differentiated which is the route that visits each village.
Finally, and also thinking that the bookmobile spends a lot of time on the road between stops, we included a new word “Culturacción” (culture + action) on the back of the bookmobile. It was created in a naming process for this project, seeking to help the service to promote itself and transmit to society in general, not only to its users, the importance of the bookmobiles reaching these small towns.
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