Branding and ecommerce in digital manufacturing

Client

The Makers

Year

2015

Services

Graphic design, Web development, Online shop, Digital marketing

The Makers

The Makers is a technological, formative and creative digital manufacturing space. Through three-dimensional design they create all kinds of physical pieces. The purpose of their space is to bring the advantages of 3D printing closer to companies and indivisuals so they can use this printing system in their businesses and hobbies. This includes personalization, speed and precision to manufacture physical objects under their own personalized standards. 3D printing is one of the latest revolutions in our society, showing itself to be an indispensable and essential tool to face the challenges of the future.

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What was our challenge?

We began a close professional relationship with The Makers before they started their business, when their two founders introduced us to their innovative project and passed on to us their passion for the future of 3D printing. A relationship that has lasted until today, accompanying the growth of a wonderful project that combines technology, creativity and values, providing a product capable of materializing ideas and improving service in virtually any sector of activity.

Therefore, we faced a challenge of branding and digital strategy. Our job was to represent the personality of the brand, its entrepreneurs and its activity, as well as to accompany the extension and growth of its online project, so important on communication and commercial levels.

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What did we do?

After soaking up the essence and objectives of our client, the first thing we did was to carry out a global analysis of the digital manufacturing sector, enabling us to approach the work in a comprehensive, coherent and guaranteed manner.

Imagen corporativa para Casa Berlín en León
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After this intense preliminary analysis, of the project itself and of its surroundings, we got down to work with the brand, and after a continuous naming and design work, in close collaboration with the project’s promoters, The Makers was born. 

A result that we loved, both the client and ourselves. Once the name and brand image had been defined, we went on to make the necessary adaptations for the creation of all their corporate materials.

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The next step was to create their website, with a corporate part and an operational online store, simple and visually attractive, and obviously adapted under SEO criteria to improve their positioning, and responsive to suit all types of media. Finally, we developed a digital strategy that has allowed The Makers to achieve their proposed objectives to this day.

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